Branding lessons from the Susan G. Komen fiasco Washington Post In the new world of relationship building, people want to do business with organizations — and companies — whose values support their own. When companies make decisions that reflect a new emerging set of values, they need to consider how it will ... and more »

National Branding Firm Strengthens Team to Support Growing Business - MarketWatch (press release)

National Branding Firm Strengthens Team to Support Growing Business MarketWatch (press release) 22, 2012 /PRNewswire via COMTEX/ -- Fueled by new business and new assignments, Corey McPherson Nash (Corey), a leading national branding and design firm announced four additions to its teams. The changes reflect Corey's continued growth and commitment ... and more »

Reliance Brands forms JV with US' Inconix Brands Group - Economic Times

Reliance Brands forms JV with US' Inconix Brands Group Economic Times Nasdaq-listed Iconix Brand, that owns a diversified portfolio of fashion and home brands from luxury to mass market, registered total revenue of USD 369.8 million for 2011, up 11 per cent compared to 2010, according to information on the company's ... and more »

HB Agency to Offer Complimentary Branding, Marketing and PR Services on ... - MarketWatch (press release)

HB Agency to Offer Complimentary Branding, Marketing and PR Services on ... MarketWatch (press release) ... occurs only once every four years, An Extra Day the HB Way helps companies in the business-to-business space to use the rare occurrence of an extra calendar day to engage in branding and communications discussions they might not otherwise address. and more »

How Important is Small Business Branding Really? - Forbes

How Important is Small Business Branding Really? Forbes Brand recognition is vital in securing business; a buyer can't purchase your product if he can't remember who you are or how to find you. The best companies are those whose brands are easy to remember and instantly recognizable. 1.